Ultimate Everyday Utility
The Palmer. Made by James.
Project Overview
The Palmer is an approachable, fun, and dependable utility knife that transcends traditional boundaries. It caters to a wider audience than James’ traditional pocket knife consumer while offering accessibility to those new to the category and serving as a robust workhorse for unconventional tasks.
We crafted a campaign around three James ambassadors from various backgrounds with wildy different skillsets and passions. As a result we broadened the reach of James’ consumer base ,and redefined the conventional notion of a utility blade.
Year
2022
Client
The James Brand
Role
Art Director
Contributors
Cinco Design: Steve Ebert, Christian Sellers Content: Erik Ursin, Keaton Rodgers
Ultimate Everyday Utility
The Palmer. Made by James.
Project Overview
The Palmer is an approachable, fun, and dependable utility knife that transcends traditional boundaries. It caters to a wider audience than James’ traditional pocket knife consumer while offering accessibility to those new to the category and serving as a robust workhorse for unconventional tasks.
We crafted a campaign around three James ambassadors from various backgrounds with wildy different skillsets and passions. As a result we broadened the reach of James’ consumer base ,and redefined the conventional notion of a utility blade.
Year
2022
Client
The James Brand
Role
Art Director
Contributors
Cinco Design: Steve Ebert, Christian Sellers Content: Erik Ursin, Keaton Rodgers
