The Palmer. Made by James.

The Palmer is an approachable, fun, and dependable utility knife that transcends traditional boundaries. It caters to a wider audience than James’ traditional pocket knife consumer while offering accessibility to those new to the category and serving as a robust workhorse for unconventional tasks.

We crafted a campaign around three James ambassadors from various backgrounds with wildy different skillsets and passions.  As a result we broadened the reach of James’ consumer base ,and redefined the conventional notion of a utility blade.