Rockshox came to Cinco in search of a new path forward for the brand. The primary objective was to revamp the brand's visual identity, encompassing an overhaul that touched upon the logo, typography, color palette, and graphic elements.

The result is a dynamic visual system that seamlessly blends passion and progression. It leverages the iconic ‘Pill’ shape and brings it to the forefront of the identity as a key element to be used graphically in various ways. This revamped identity maintains a strong connection to the core DNA of the brand, while simultaneously pushing it forward for the next generation of cyclists.