Bringing the outside in
Columbia Fall 23 Campaign
Project Overview
The team at Columbia wanted to make a statement in Fall of 2023. They wanted to showcase there top tier products in a premium way that focused on their key innovations, while still connecting directly to the outdoors. As a result we decided to bring the outdoors into the studio in order to test the products against the elements.
We worked closely with the team at Coach Sarge Cine and Picture This in order to project large format environmental videos behind the talent, creating the illusion that they were actually in the outdoors, only to later reveal that it was actually done practically in the studio.
Year
2022
Client
Columbia Sportswear
Role
Art Director
Contributors
InGoodTaste: Jason Herkert, Kyle McMorrow, Jen YIh Content: Rafael Astorga
Bringing the outside in
Columbia Fall 23 Campaign
Project Overview
The team at Columbia wanted to make a statement in Fall of 2023. They wanted to showcase there top tier products in a premium way that focused on their key innovations, while still connecting directly to the outdoors. As a result we decided to bring the outdoors into the studio in order to test the products against the elements.
We worked closely with the team at Coach Sarge Cine and Picture This in order to project large format environmental videos behind the talent, creating the illusion that they were actually in the outdoors, only to later reveal that it was actually done practically in the studio.
Year
2022
Client
Columbia Sportswear
Role
Art Director
Contributors
InGoodTaste: Jason Herkert, Kyle McMorrow, Jen YIh Content: Rafael Astorga
