Rapha FAR Identity

FAR or (Fun Ass Ride) is a cycling series created by Rapha for members of their RCC club. They needed a simple yet striking visual identity and language that could be used independently, yet scale and adapt to various key cities across the US.

I created a logo and visual identity system including color, image treatments, and key backgrounds that could be used and adapted by various social media managers for pre-event promotion to post-ride roundups.