American Journey by Chewy

The team at Chewy approached Cinco about updating the positioning and branding of their in-house pet food brand American Journey. They were looking to shift the perception of the brand from one that focuses solely on the pet, and one that creates a deeper connection and bond between the owner and pet.

The result is a brand identity that evokes nostalgia while creating clear distinction within the category. A dynamic and modular packaging system that builds equity through color and bold shape to help products pop off the digital shelf wall.